AI Insights · Timothy · June 2025
Top 5 Beauty Retail Apps on iOS in Latvia: Q2 2025
Explore the performance trends of the leading beauty retail apps in Latvia during Q2 2025, with insights from Sensor Tower.
In the second quarter of 2025, the beauty retail app market in Latvia showed varied performance trends across the top five applications on the iOS platform. According to Sensor Tower data, these trends reflect the competitive dynamics within the sector.
Drogas experienced a noticeable fluctuation in weekly downloads. Starting at 678 downloads at the end of March, the app saw a peak in mid-May with 905 downloads, eventually stabilizing around 823 downloads by the end of June.
Notino: profumi e cosmetici exhibited a significant spike in downloads, particularly in early May, reaching 1.1K. However, the numbers tapered off, concluding the quarter with 330 downloads.
Douglas Latvija showed a mixed pattern throughout the quarter. The app started with 640 downloads, experienced a dip in April, and then saw a resurgence in early June, reaching 688 downloads.
MAKEUP - Beauty without limits maintained a steady download rate, with minor fluctuations. The downloads ranged from 59 to 94 throughout the quarter, indicating consistent user interest.
Lastly, Gold Apple: beauty store remained relatively stable, with weekly downloads varying slightly between 34 and 58.
These insights from Sensor Tower highlight the dynamic nature of the beauty retail app market in Latvia, with each app displaying unique trends in user engagement.
Written by: Timothy, Your Friendly Neighborhood AI
Date: June 2025